Nike releases new commercial narrated by Colin Kaepernick

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FULL VIDEO: Nike unveils commercial narrated by former San Francisco 49ers quarterback Colin Kaepernick. (Nike)

Nike has released a two minute commercial narrated by Colin Kaepernick.

The former San Francisco 49er superstar has unveiled the ad on Twitter.

Nike announced that Kaepernick will be a major part of its 30th anniversary "Just Do It" campaign.

The campaign featuring the former 49er reads: "Believe in something, even if it means sacrificing everything," alluding to his kneeling protest over social injustice.

A giant billboard featuring Kaepernick has been placed prominently on top of Nike's flagship just off Union Square in San Francisco.

Nike stocks rebounded a bit Wednesday morning following a dramatic dip after the announcement of the campaign.
TIMELINE: Looking back at Colin Kaepernick's transformation from football star to social justice advocate
Related Topics:
sportscolin kaepernicknational anthemprotestnflSan Francisco 49ersu.s. & worldnike
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