James Coney Island getting new name

November 19, 2013 7:21:14 PM PST
James Coney Island stores across the Houston area are getting a new look -- and a new name.

On Wednesday, the location at 5730 Hollister will change its name to the company's new moniker, JCI Grill. The store also will incorporate new color schemes, graphic designs and lighting.

The Hollister location is the first of the 21 Houston area stores to get the makeover. The renovations will continue into 2014, and possibly the following year.

"This re-image initiative takes our brand closer to a premium, fast-casual level," President Darrin Straughan says. "With our Legacy Menu and new menu items, we've got good food comparable to casual players, but with an average check and convenience that are much more attractive."

James Coney Island opened in Houston in 1923.

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