10 Super Bowl commercials to watch
A sampling of commercials people are bound to be talking about
after the game:
BEST BUY: Odd couple Justin Bieber and Ozzy Osbourne will star
in the electronics seller's Super Bowl debut in the third quarter
that promotes a new program where Best Buy will buy back
electronics when customers decide to upgrade. The ad's still under
wraps, but pairing the teen idol and the prince of darkness
certainly fires the imagination.
AUDI: One of at least nine automakers advertising during the
Super Bowl, Audi's ad during the first break after kickoff is
targeted at younger buyers. It shows people escaping from a posh
prison to illustrate the difference between "old luxury" and
Audi.
CAREERBUILDER.COM: The mocking office chimps that show why
viewers might want to look for a new job return in a third-quarter
ad.
GODADDY.COM: Promotes the .co alternative to the .com Web domain
in an ad that shows celebrity fitness trainer Jillian Michaels and
racecar driver Danica Patrick seemingly naked and directs viewers
to its Web site to see the ending.
PEPSI: PepsiCo teamed with Eminem on a first quarter stop-motion
animated spot that uses a puppet with Eminem's likeness to promote
Lipton Brisk. Also has three ads each for its Pepsi MAX and
Doritos, all created by fans.
SNICKERS: Comedians Roseanne Barr and Richard Lewis star in a
second-quarter ad. It's an encore to last year's hit commercial
that saw Betty White take a vicious tackle on a football field.
E-TRADE: The online investing site brings back the popular
talking babies it introduced in 2008 in a third-quarter ad.
ANHEUSER-BUSCH: The brewer will promote an imported brand,
Stella Artois, for the first time on the Super Bowl. That ad stars
actor Oscar-winning actor Adrien Brody as a 1960s jazz club singer.
(If you're looking forward to Bud Light's legendary humor, it has
three commercials coming, too, which it has teased on Facebook.)
SKECHERS: Kim Kardashian "will break someone's heart," the
shoe maker says, in an ad for toning shoes near the two-minute
warning.
VOLKSWAGEN: The automaker's trademark whimsy permeates an ad in
which a Darth Vader-costumed boy tries using The Force on household
objects and his father's Passat.