Hooks became executive director of the NAACP in 1977, taking over a group that was $1 million in debt and shrunk to 200,000 members from nearly a half-million in the 1950s and 1960s. He pledged to increase enrollment and raise money for the organization.
"Black Americans are not defeated," he told Ebony magazine soon after his induction. "The civil rights movement is not dead. If anyone thinks that we are going to stop agitating, they had better think again. If anyone thinks that we are going to stop litigating, they had better close the courts. If anyone thinks that we are not going to demonstrate and protest, they had better roll up the sidewalks."
By the time he ended his position as executive director in 1992, the group rebounded, with membership growing by several hundred thousand. Toward this, he created community radiothons to make the public more aware of activities by local NAACP branches and boost membership.
"He came in at a time the NAACP was struggling and gave it a strong foundation. He brought dignity and strong leadership to the organization," Jones said.
Hooks also created an initiative that expanded employment opportunities for blacks in Major League Baseball and launched a program where corporations participated in economic development projects in black communities.
"The nation best remembers Benjamin Hooks as the leader of the NAACP," President George W. Bush said in 2007 when he presented Hooks with the Presidential Medal of Freedom, one of the country's highest civilian honors. "Dr. Hooks was a calm yet forceful voice for fairness, opportunity and personal responsibility. He never tired or faltered in demanding that our nation live up to its founding ideals of liberty and equality."
Nearly two decades earlier, Hooks pleaded with Bush's father, then-President George H.W. Bush, for action on a string of gasoline bomb attacks in the South that killed in December 1989 a federal judge in Alabama and a black civil rights lawyer in Savannah, Ga.
The same month, another bomb was intercepted at an NAACP office in Jacksonville, Fla. and an Atlanta television station received a letter threatening more attacks on judges, attorneys and NAACP leaders.
"We believe that this latest incident is an effort to intimidate our association, to strike fear in our hearts," he said at the time. "It will not succeed. We intend to go about our business, but we will most certainly be taking precautions."
Walter Leroy Moody, now 75, was convicted of the killings and other charges in 1997 and remains on Alabama's death row.
Hooks' inspiration to fight social injustice and bigotry stemmed from his experience of guarding Italian prisoners of war while serving overseas in the Army during World War II -- foreign prisoners were allowed to eat in "for whites only" restaurants while he was barred from them.
When no law school in the South would admit him, he used the GI bill to attend DePaul University in Chicago, where he earned a law degree in 1948. He later opened his own law practice in his hometown of Memphis, Tenn.
"At that time you were insulted by law clerks, excluded from white bar associations and when I was in court, I was lucky to be called 'Ben,"' he once said in an interview with Jet magazine. "Usually it was just 'boy."'
In 1965 he was appointed to a newly created seat on the Tennessee Criminal Court, making him the first black judge since Reconstruction in a state trial court anywhere in the South.
"It was a national story for a black in the Deep South to be nominated for a judgeship," he said years later.
President Richard Nixon nominated Hooks to the Federal Communications Commission in 1972. He was its first black commissioner, serving for five years before resigning to lead the NAACP. "Hooks' career as a Federal Communications Commissioner did change the organization," according to the 1995 book, 'Commissioners of the FCC.' "He regarded the minorities and the poor as his constituency."
At the FCC, he addressed the lack of minority leadership in media and persuaded the commission to propose a new rule requiring TV and radio stations to be offered publicly before they could be sold. Minority employment in broadcasting grew from 3 percent to 15 percent during his tenure.
He later was the chairman of the board of directors of the National Civil Rights Museum in Memphis and helped create The Benjamin L. Hooks Institute for Social Change at the University of Memphis.
In his last keynote speech to an NAACP national convention in 1992, he urged members who had found financial success to never forget those less fortunate.
"Remember," he said, "that down in the valley where crime abounds and dope proliferates ... where babies are having babies, our brothers and sisters are crying to us, 'Is anyone listening? Does anyone care?"'