So much so that there is at least one headliner on the concert bill every year that pays homage to the Queen of Tejano.
In 2020, Becky G was the first artist on the RodeoHouston bill to pay tribute to her hero.
The pop singer was the headliner Thursday night, and when the 23-year-old belted out the tender notes that open "Como La Flor," the NRG Stadium crowd erupted.
"Becky G loves Selena and she never fails to pay tribute to her when she can," said Twitter user soojinprint about the pop artist's rendition.
During the 2019 rodeo, multiple headliners paid tribute to Selena in their own ways.
East Texas native Kacey Musgraves similarly covered "Como La Flor" when she opened the event.
SEE MORE: Kacey Musgraves pays tribute to Selena at RodeoHouston
Cardi B donned a Selena-like outfit for her turn on stage.
SEE MORE: Cardi B pays tribute to Selena at RodeoHouston and in 'Please Me' video
And on the anniversary of Selena's iconic Astrodome concert at the rodeo, Prince Royce belted out a rendition of Selena's "No Me Queda Mas," with fans helping to set the atmosphere by holding up their cell phones like candlelight.
SEE MORE: Prince Royce honors Selena on anniversary of Astrodome concert