The worldwide retailer made news earlier this year when it announced it would release a $99 wedding gown. We were one of the first to purchase the dress and put it to test with our bride-to-be. The dress is sold both in stores and online. We ordered ours online and used a discount code for 25 percent off. That brought our grand total to just $86.82 with tax and shipping.
Target launched a wedding line called TEVOLIO back in 2013 that carries dresses for brides, bridesmaids, and flower girls. We purchased one of the line's two wedding dresses for sale online for $99. We also used a coupon code which took $5 off, and Target gave us free shipping for spending over $50. The satin cowl neck set us back $102.83.
The Wedding Shop at JC Penney has by far the largest selection, with 15 bridal gowns, as well as attire for everyone else in attendance. We chose one of the cheapest dresses there was online -- it was originally $130, but marked down to $64.99. There was a coupon code online that let us take off another 15 percent, and we had it sent to the nearest department store to avoid shipping fees. The one shoulder dress ended up coming in at the cheapest price at just $59.80.
We put the three dresses to the test with bride-to-be Chelsea Adams. She has already purchased the dress for her big day, so was able to compare the under $100 gowns to those in bridal boutiques.
"My overall impression is that they are really a good quality and I am really shocked at the price of them and how well they were made and put together," she said.
Adams told us she would have purchased JC Penney's discounted dress for her own wedding.
"It definitely surprised me when I put it on and it fit me great, and I loved the one shoulder," she said.
We found that all the dresses were true to size, and can all be returned within 30 days.