KFC bringing back the popular 'Double Down'

"The Double Down launched originally in April 2010. It was a huge hit with fans, with more than 10 million sold in the first month, so it stayed on the menu past its original late May 2010 promotion-end date," the company told Eater. "Many restaurants continued selling Double Downs throughout 2010. It has not been nationally promoted in four years."

The company will reportedly be rolling out a media campaign for the official announcement called the "Double Down Dare." Stay tuned for details on that one.

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