PepsiCo Inc., which owns Cheetos, Fritos, Tostitos and other snacks, found enormous success last year after teaming up with Taco Bell to create Dorito-flavored taco shells. And it has since been looking for other ways to create restaurant dishes featuring its popular snacks.
The company announced Thursday that it struck a deal to serve its drinks at Buffalo Wild Wings, picking a significant client from beverage rival Coca-Cola Co.
Notably, PepsiCo also said it would work with the sports-centric chain to create "unique menu offerings."
Among the ideas floated include Doritos as a crunchy topping for wings, or soda-flavored salad dressings or sauces.
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