Over at Specs, the store has made is easy by offering wine samples and has suggested rated wines. The shop also has a team of wine experts.
"They seem to know what the best ones are," said shopper Nicole Waldrop.
Kevin Simon with the University of Houston Hilton College can also help. Simon is not only an administrator at U of H, but he's also a wine expert and director of the Fred Parks Wine Cellar. When it comes to wine and prices Simon says to keep one thing in mind.
"The more defined the area where the grapes are from, the higher the quality of wine generally speaking, the more expensive it can become," said Simon.
His budget pick for a Cabernet Sauvignon is a bottle by Greystone Cellars for $9.99.
"This is what is called a California Appalachian, meaning that the grapes in this bottle are coming from all over California," he said.
If you are looking for a step up in a cab...
"Chateau de Cruzeau this is from Bordeaux, this is specifically from a couple of towns from Pessac-Leognan, so you are coming from a more particular defined area," he said.
This wine is $30.
For a value white wine, Simon's pick is Robert Mondavi's Chardonnay private selection 2012. It is just $8.
A level up would be a French Chardonnay for about $35.
Two inexpensive wines that get Simon's thumbs up are Franzia's box wine of Chardonnay for $17 and Trader Joes' Charles Shaw red, which costs $2.99.