Study show cheaters like the feeling it gives them

Research shows cheaters actually like to cheat and that guilty feeling is really just a figment of our imagination to make us feel better about being unethical.

A study published recently in The Journal of Personality and Social Psychology by researchers at the University of Washington, the London Business School, Harvard and the University of Pennsylvania was entitled, "The Cheater's High: The Unexpected Affective Benefits of Unethical Behavior."

The study showed that cheaters actually felt something called a "cheater's high" and got a thrill from being dishonest -- especially if they were able to get away with it.

Additionally, the study says people who cheat are likely to do it again. That's because the happy feeling is emotional reinforcement to want to do it again

Take ABC13 with you!
Download our free apps for iPhone, iPad and Android devices

Copyright © 2023 KTRK-TV. All Rights Reserved.