The ads feature Cristina Saralegui, a popular Spanish-language television personality who endorsed Obama this week. She says in the ad that Obama's health care law guarantees that "the great majority of Hispanics" will have access to doctors and hospitals.
The ads are running as the Supreme Court readies a decision on the constitutionality of a key provision in the health care mandate.
The campaign says the ads will air in Nevada, Colorado and Florida, key battleground states with sizeable Hispanic populations. The ads follow Obama's announcement that his administration will stop deporting some young illegal immigrants, a policy aimed in part at rallying support from Hispanic voters.