HOUSTON, Texas -- Although the RadioShack electronics retail chain essentially crumbled following bankruptcy filings in 2015 and 2017, the name has survived for 100 years. In a bid to make RadioShack relevant for another 100 years, the brand's new owner is making a play for one of the hottest, and most controversial, emerging business sectors in the world - cryptocurrency.
Seeking to capitalize on RadioShack's global brand name, Miami-based owner Retail Ecommerce Ventures is propelling RadioShack (once based in Fort Worth) into the promising yet murky territory of cryptocurrency. Cryptocurrency is digital currency built on a technology platform known as blockchain; bitcoin is perhaps the best-known type of cryptocurrency. In November, the size of the global cryptocurrency market surpassed $3 trillion.
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"The need for a bridge between the CEOs who control the world's corporations and the new world of cryptocurrencies will most likely come in the form of a well-known, century-old brand. RadioShack is perfect," RadioShack proclaims on its website.
Continue reading about former Texas electronics giant RadioShack reboots as cryptocurrency company at ABC13's partner Houston CultureMap.