'Don't Mess with Texas' campaign taps an unlikely new spokesperson: Joe Jonas

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Wednesday, June 15, 2022
Meet the unlikely new 'Don't Mess with Texas' spokesperson
Was that an episode of 'The Office'? It feels like it, but it's actually the latest way the Don't Mess with Texas campaign is encouraging people not to litter.

HOUSTON, Texas (KTRK) -- TxDOT announced singer and actor Joe Jonas as the new spokesperson for its anti-litter campaign on Monday through their Don't Mess With Texas Twitter page.

The tweet also revealed a humorous commercial video in which Jonas appears as the main star.

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The campaign focuses on the cost of littering and has been working to help reduce it in Texas for over 35 years.

Jonas also shared the campaign video through his personal Twitter account.

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The Lone Star State campaign drew some criticism from fans who thought that Jonas had no Texas ties.

While he was born in Arizona and now calls New Jersey home, he grew up in Westlake, Texas, a suburb of Fort Worth.

At least one user on social media asked about that and the campaign answered.

"You couldn't find a Texan? Do you think Arizona boy Joe Jonas is going to motivate anyone? It was a bad move and you should do better," the person wrote.

"Hi there, Joe and his family lived in the DFW area for much of his childhood. He's very proud of his Texas roots," the campaign replied.

"Joe understands the pride that we have in our state and in keeping it clean for everyone to enjoy its beauty, now and in the future," said Becky Ozuna, coordinator for the Don't mess with Texas campaign, in a release. "We are thrilled to have Joe join us in bringing attention to our litter-free message through his comedic talent and timing."

The ads will appear on TV and radio starting this month.

Jonas joins a long line of celebrated Texas stars who have lent their support to the campaign in the past, including George Strait, Willie Nelson, Black Pumas, Erykah Badu, Matthew McConaughey, the Randy Rogers Band, Las Fenix and Grupo Fantasma.

You can find out more information on the anti-littering campaign through the Don't Mess With Texas website.