The spot stars Humble High School graduate Don Jeanes.
The Houston native says when he booked the gig for the first ad, he wasn't even told it was going to air during the Super Bowl until a crew member leaked the news.
"I said, 'Oh man, please you can't do that to me while I'm on set.' So this year, I did have some inkling."
Jeanes says the shoot for the minute-long ad took three days.
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