The launch of the giant television set reflects global TV makers' move toward ultra HD TVs as manufacturing bigger TVs using OLED proves too costly.
Last year, Samsung and rival LG Electronics touted OLED as the future of TV but they are still struggling to mass produce larger and affordable TVs with OLED. Japanese media reported that Sony and Panasonic decided to end their OLED partnership.
Samsung's 110-inch U-HD TV measures 2.6 meters by 1.8 meters. It will be available in China, the Middle East and Europe. In South Korea, the TV is priced at 160 million won ($152,000) while prices in other countries vary.
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