Mom turn crafts into cash

HOUSTON They call her the Mum Lady, but Veronica Lozano doesn't mind. The full-time working mother of three girls has created a side business by making homecoming mums for students in the Kingwood-Humble area. The idea started with one request and soon blossomed into a makeshift mum factory in her home selling hundreds of mums every fall.

"What started out as a fun hobby has turned into a profitable business throughout the years," Lozano explained.

Wendy Jones also uses her crafting skills to make what she calls her family fun money. The stay-at-home mom specializes in making diaper cakes, something that doesn't take a whole lot of work, but is a hot seller. She also recently expanded her business to include homemade bows and blankets.

"I am a crafty person," Jones said. "I have always done crafts and things for my kids, so I thought why not put it to use?"

But how did these moms get started? They say anyone can do it if they follow these tips.

  1. Set aside time to work on your project. Since Lozano's work is seasonal, she works throughout the year to prepare for her sale.
  2. Market your craft. Lozano relies on word of mouth from her one of a kind custom designs while Jones gets most of her business setting up shop at craft festivals.
  3. If possible, set up a website. Jones says she has seen business increase because of her online photos.
  4. Most importantly, the ladies say in order to be successful, you have to be passionate.

"Honestly you have to put your heart in it," Lozano said. "In everything I do I put my heart in it."

Just a reminder, any business offering products or services that are taxed in any way must get a federal tax ID number.
For more information:

  • Wendy's Custom Crafts
  • Veronica Lozano -- The Mum Lady
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