H&M taps into bridal market with $99 wedding dress

If you don't break the budget on the gown, think of all the money you can spend on the shoes, flowers and venue!

H&M is doing brides across the world a huge solid by releasing their very first wedding dress for a whopping, drum roll please, $99.

Drawing inspiration from the vintage Hollywood glamour of the 1930s, the white flowing gown has a natural, fitted waist and beaded floral embellishment along the collar bone.

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