Founded in 2014 by husband-and-wife duo Tim and Kas Clegg, Hurts has grown from its original home in Springfield, Missouri, to over 20 locations in nine states. The shop distinguishes itself with its name - a pun for a relatively harmless childhood prank - and being open all the time, "25/8" in the company's parlance.
Hurts serves all the usual flavors, but it's primarily known for over-the-top, candy-covered varieties like the E.T. (covered in Reese's Pieces), the Cookie Monster (blue frosting and cookie dough), and the Cotton Candy. Customers will also find giant, oversized cinnamon rolls.