Houston-based 'sneakerheads' kick off new app to revolutionize the biz

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Saturday, June 12, 2021
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This new pop-up in L.A. is a Sneakerhead paradise!

HOUSTON, Texas -- Mbiyimoh Ghogomu remembers the moment he fell in love with his first pair of sneakers in the eighth grade. Growing up, he says "frugality was a virtue" in his household.

"I was not rocking heat on feet for most of my childhood," he explains. On a mission for new basketball shoes, he found a brand new pair of Adidas T-Mac IIs, and his entry into sneaker culture was sealed.

Like Ghogomu, his childhood friends Tony Malveaux and Darren Smith each had their own awakening into the sartorial fascination of sneakers. The self-proclaimed sneakerheads founded Tradeblock in 2020, a new sneaker trading platform that provides collectors with a secure way to collect and trade shoes.

Check out the video above for an inside look at Los Angeles' newest pop-up sneaker shop in L.A.!

For more on this story, visit our partners at Houston CultureMap.