The new pastry combines what's known as a mantecada (a muffin of sorts) and the quintessential concha. The concha is a round semi-sweet pastry with a sugary shell-pattern topping.
In Houston, you can find them at El Bolillo Bakery.
Artemio Casas, the manager of Panadería Nuevo León in Chicago, says the manteconcha was recently introduced at a bakery in Querétaro, Mexico.
"The baker who invented the manteconcha mixes both the dough of the mantecada and the concha, and I thought the result was a little too dense for my taste," said Casas. "So through trial and error, I created my own version."
Casas says he essentially makes a mini-concha and places it on a half-baked mantecada. He then bakes them together once more and he says the result is much tastier.
"But make sure not to separate the concha topping from the manteconcha," Casas warns. "To get a true taste, you must make sure to eat them together."
Casas says people of all ages have been stopping by the bakery for a taste of his manteconchas. He's not sure how long the trend will last, but for the time being, he makes them only on Saturdays and Sundays.
"Manteconchas are much more detailed and time-consuming to make," explained Casas.
Did someone say food?! Houston food lovers, unite!