Beard oils latest trend in men's hair maintenance

HOUSTON (KTRK) -- Many women spend a lot of time, money and energy on the maintenance of their manes. But what about upkeep for their bearded brothers?

Now a local man is getting into the "hair game" with his beard oils and balms that aim to keep away the itch and promise softer, shinier beards that smell great too!

Check out the video above to see how he's doing it.