Beyoncé announced a multi-year partnership rooted in the celebration of music with Peloton, a popular exercise bike.
Beyoncé is the most requested artist by the Peloton community during workouts, according to the company.
The launch of the collaboration was timed to help commemorate homecoming season, particularly focusing on Historically Black Colleges and Universities (HBCUs), according to PR Newswire.
Many homecoming festivities had to go virtual this year because of the COVID-19 pandemic. Queen Bey and Peloton worked closely to create a series of themed workout experiences to help extend the feeling of those fall celebrations through a range of different classes.
The partnership between Beyoncé and the company will give away two-year Peloton digital memberships to students at 10 HBCUs, including Houston's Texas Southern University.
Attention Howard Students! To extend the homecoming season, @onepeloton and @Beyonce are bringing you the vital gifts of health & fitness. Stay tuned for an email in the coming weeks with a link to sign up for your free 2-year Peloton Digital Membership. https://t.co/q9fuSo2yfi pic.twitter.com/FiTZ7htnTA— Howard University (@HowardU) November 10, 2020
SEE RELATED STORY: TSU students get an early look at Beyoncé's new documentary 'Homecoming'
"Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys," Beyoncé told PR Newswire. "I've been a Peloton member for several years, and I'm excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way. I'm proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens."
Beyoncé also dropped a new line for Adidas X Ivy Park last month. Most of the clothing items sold out within minutes.