Walmart and Wild Oats unveil cheaper organic line


The world's largest retailer, based in Bentonville, Ark., has teamed up with Wild Oats to sell a new line of organic foods that's at least 25 percent cheaper than the national organic brands it carries and in line with the prices of its branded non-organic alternatives. Wild Oats helped pioneer the organic food trend in the late 1980s but has largely disappeared from store shelves since 2007.

The move comes as Wal-Mart and other mainstream stores aim to stake a bigger claim in the hot organic market.

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