Luxury brand Burberry reports strong sales

LONDON

The company said in a trading statement Wednesday that sales rose to 503 million pounds ($772 million) for the quarter. The company reported double-digit comparable store sales growth in China and Hong Kong, and single-digit growth in the Americas. Chief executive Angela Ahrendts says the company expects a "challenging" environment globally, but that it was focused on the potential of digital platforms.

Creative Director Christopher Bailey has made a point of introducing digital and mobile technology to Burberry in recent years, and his catwalk shows are now live-streamed to online channels like Twitter and Facebook to fans worldwide.
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