New trendy store hits Houston

HOUSTON Shasa offers glam-rock, boho chic and all the hottest trends straight from the fashion magazines, but without the runway price.

"The name of the store is Shasa and we sell fashion," said Armando Dollero of Shasa.

Shasa may not be a well-known name in Houston, but in Mexico the stores are everywhere with 70 locations. Now, Shasa is expanding to the U.S. headquartering right here in Houston. By 2012, the company plans to open 100 U.S. stores.

"We are in the fashion business and when you are in the fashion business you need be fast," said Dollero.

Fast means from the runway to the store shelves in record time. The company's designers monitor the latest trends from runways around the world and within 30 days, the look is designed, manufactured and shipped to the stores.

"We are very trendy and then we have very irresistible prices," said Sarah Harris of Shasa.

So what kind of prices are we talking about? A black top goes for $13.80. Skinny jeans for $14.80. Trendy printed tops start at $14.50. Skirts are around $15 and dresses around $22.

We also found dozens of shoes for fall. A pair of brown peep-toe pumps cost $22.80.

"I think you get a lot for the price. Like these shoes, I would say they should be $60 plus and they are about $25," said shopper Teandra Kinlaw.

The prices on boots range from $22 to $32. Hand bags start at $19.99 and accessories start at $2.20.

"Very trendy that you will not find anywhere else," said Harris.

If trendy is not your thing, the store carries a line of what they call the basics. Layering t-shirts for $3.80, leggings for $2.80 and jeans for under $15.

"They are good prices, the clothes look really good," said shopper Brittany Esquivel.

Shasa says they're able to offer great prices because the company works directly with the manufacturers.

"We go directly from the factory to the customer," said Dollero.

Shasa is open in First Colony Mall and Bay Brook Mall. Later this month they are opening in The Galleria and next spring in Memorial City Mall.

So what is the catch? We asked the same question and Shasa told us their clothes are meant to last a season or two. Also, keep in mind the clothes do run on the small side.

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