Mother starts online toy rental comany

February 10, 2008 2:30:20 PM PST
Lori Pope hated watching the clutter build as her sons lost interest in toys. So -- she thought -- if you can rent movies, video games and even handbags online, why not toys?

That's the idea behind Baby Plays, a Web-based company Pope launched in October that allows parents to receive four or six toys in the mail every month, assembled and ready for playtime.

Call it Netflix for the toddler set.

Baby Plays subscribers visit the company's Web site to browse among nearly 200 toys for newborns through preschoolers. Customers build a wish list of toys they'd like to rent, and Pope's staff ships them to their door.

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