That's the idea behind Baby Plays, a Web-based company Pope launched in October that allows parents to receive four or six toys in the mail every month, assembled and ready for playtime.
Call it Netflix for the toddler set.
Baby Plays subscribers visit the company's Web site to browse among nearly 200 toys for newborns through preschoolers. Customers build a wish list of toys they'd like to rent, and Pope's staff ships them to their door.
