And with big viewership comes a big price tag. The average price for a 30-second spot during the telecast is around $5 million.
Take a look at the Super Bowl ads that everyone is talking about:
Wendy's beef with McDonald's
Doritos and Mountain Dew #ICECOLD
M&M's, starring Danny DeVito
Groupon, starring Tiffany Hadish
Pringles, starring Bill Hader
Stella Artois, starring Matt Damon
Jack in the Box, starring Martha Stewart
Michelob Ultra, starring Chris Pratt
Lexus, starring the cast of "Black Panther"
Amazon Prime's "Jack Ryan", starring John Krasinski