Innovative Texas family launches new fashion brand tailored to teenage boys

ByStephanie Allmon Merry CultureMap logo
Wednesday, November 25, 2020
All of the pieces are washable and wrinkle-resistant. Photo courtesy of d.RT

Somewhere between the "boys' department" and the "men's section" lie today's teenage guys - still growing, hard to fit, but possessing their own sense of style. With these challenges in mind, a Dallas family has launched d.RT - a collection of fashion-forward young men's tailored clothing, tees, joggers, jackets, and accessories.

D.RT (pronounced "dirt") is the creation of 17-year-old Dylan Robert Thompson, his sister Paula Brunson, and her husband, Brian Brunson, who say they wanted to "fill a void in the market space with designs for young men who appreciate fashion, while providing a value to parents."

Innovation was key to accomplishing both those goals. The collection had to withstand a teenage boy's life and be able to grow with rapidly growing 10- to 18-year-olds, they determined. As a result, a signature suit jacket features a whip stitch hem for adjustable sleeve length. A pant contains a loop and button system for adjustable pant hem.

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