Phil Robertson and other members of the show "Duck Dynasty" will headline the concert venue Aug. 30, fair marketing director Dean Phipps said.
Set in Louisiana bayou country, A&E's "Duck Dynasty" follows a family that manufactures duck calls and loves to go bird hunting.
Robertson, the family patriarch, was briefly suspended by A&E last year after GQ magazine quoted him declaring that gays are sinners and African Americans were happy under Jim Crow laws establishing segregation. Supporters of Robertson's right to voice his opinions flocked to his defense before the network reinstated him.
The fair is not making a statement in booking the family, Phipps said.
"Us having them at the fair is not an endorsement of those opinions. But it's a reflection of the popularity of the show with a lot of Alaskans who would want us to have them here," he said.
Public opinion was running about 50-50 Wednesday afternoon on the fair's Facebook site after the act was announced, Phipps said. Some people stopped in at fair headquarters to buy memberships that would allow them to purchase tickets to the show before they go on sale to the general public at noon Friday.
"We're the Alaska State Fair, which means we represent all Alaskans, and if there's anything that all Alaskans have it's an opinion - and it's all not the same," Phipps said. "We're charged with representing all Alaskans, and there's a ton of them that are fans of 'Duck Dynasty.' "
The fair does not book rap acts that promote violence or crime, he said. But when it comes to something more "subjective" like booking members of the "Duck Dynasty" cast, people can decide whether to attend the event, Phipps said.
"We're not requiring people to go to the show. It's not something that's right there at the gate when you walk in. You have to actually make a choice to go," Phipps said.
The Alaska State Fair, which runs from Aug. 21-Sept. 1 at the fairgrounds in Palmer, also announced Wednesday that country singer Brett Eldredge will perform Aug. 27. Previously announced acts include Seether, Thompson Square, Tesla, Three Days Grace and Pentatonix. More acts will be announced later.