Jackson was doing an interview to promote his latest film, "RoboCop," when KTLA's entertainment anchor Sam Rubin asked the actor about his recent Super Bowl commercial.
Only problem: Jackson didn't do a commercial, unless you count appearing in the trailer for "Captain America." But "Matrix" star Laurence Fishburne was featured in a spot for Kia.
As a flustered Rubin started to explain, Jackson let him have it.
"You're as crazy as the people on Twitter!" he said in a video posted on TMZ. "I am NOT Laurence Fishburne!"
"We don't all look alike! We may be all black and famous, but we don't all look alike!" Jackson said, cutting off Rubin's apology.
"You're the entertainment reporter for this station? And you don't know the difference between me and Laurence Fishburne?" he carried on. "That must be a very short line for your job outside there."
As Rubin painfully tried to bring the subject back to "RoboCop," Jackson refused to let it go.
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