Walmart and Wild Oats unveil cheaper organic line

Walmart is hoping to take a big bite out of the organic foods after it teamed up with organic foods company, Wild Oats, to offer organic product on its shelves.

April 10, 2014 3:16:02 AM PDT
Low-cost leader Walmart is using its massive size to drive down the price of organic food items from tomato paste to chicken broth to make them more affordable for its low-income customers.

The world's largest retailer, based in Bentonville, Ark., has teamed up with Wild Oats to sell a new line of organic foods that's at least 25 percent cheaper than the national organic brands it carries and in line with the prices of its branded non-organic alternatives. Wild Oats helped pioneer the organic food trend in the late 1980s but has largely disappeared from store shelves since 2007.

The move comes as Wal-Mart and other mainstream stores aim to stake a bigger claim in the hot organic market.

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