The company "Lick Me, I'm Delicious" invented the glowing goodie. The key ingredient is a jellyfish protein which reacts with the warmth of your tongue to make each lick brighter and more luminous. It's not cheap though. One scoop costs $225. Even at that price, sales are brisk.
For those concerned about the toxic sting of jellyfish, the company reassures the ice cream is safe to eat -- and customers do not continue to glow.
This isn't the first odd creation from "Lick Me, I'm Delicious." Their ice cream assortments include, roast beef, lamb and mint, horseradish, cheddar cheese and Yorkshire pudding.
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