Ford India apologizes over Berlusconi bondage ad

March 25, 2013 10:20:30 AM PDT
The Indian unit of Ford Motor Co. has apologized for advertisements decried as demeaning to women.

One of the ads depicts former Italian Prime Minister Silvio Berlusconi with a trio of bound women in the trunk of a car. Another features an illustration of Paris Hilton apparently kidnapping reality television rivals the Kardashian sisters, who are tied up in the back of a car.

The ads caused an uproar online, coming just after India passed a new law on violence against women following a fatal gang rape of a student on a bus.

Ford said Monday that it regrets images, which it said were "contrary to the standards of professionalism and decency within Ford."

A Ford India spokeswoman says the company is investigating whether anyone at the automaker ever saw the print ads, which were never used commercially but appeared over the weekend on a website showcasing creative advertising.

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