Popular toning shoes are all the rage

July 22, 2010 3:41:07 PM PDT
There is a new trend in the shoe market, and it has retailers competing for your business. Toning shoes like Skechers Shape Ups are all the rage. New Balance, Reebok and Payless shoes are all jumping on the tone up shoe bandwagon. For as little as $29, the makers of these new exercise shoes say you can give your walk a workout.

"I think people might not have as much time to spend working out," said shopper Leslie Terry. "At least that's how I feel right now, that I don't have as much time on my hands."

A busy schedule has Terry looking for an alternative to the gym. That's why she is considering a tone up shoe. These shoes are designed by several manufactures that claim to strengthen leg muscles while you are walking in them. The Easy Tone by Reebok is $99.99, and Terry is hoping they will deliver on their promise.

"Hopefully I'll get toned up," she said. "My legs, I just want more toning."

Skechers Shape Ups shoes are one of the most popular tone up brands on the market.

Thomas Schoenbein with Academy said, "With the Shape Ups you're being able to tone your legs and exercise at the same time."

The manufacturer has dozens of styles for both men and women. You can find shape up sandals, work shoes, walking shoes and now running shoes.

Wilbert Alix with Skechers Shoes said, "We all have jobs; some people have second jobs, and I need to do the most with the least amount of the time, and this shoe is actually responding very well to the public for that."

Skechers is currently having a national sale that includes some of their popular styles. A walking shoe that normally sells for $99.99 is on sale for $20 off. We found the same price on these shoes at Academy, Shoe Carnival, the Skechers store in the Galleria and the Skechers outlet.

"The shoes are already popular, but the sale prices are really driving sales," said Jon Schweizer with Shoe Carnival. "They're regularly, as you know, a hundred dollars. Taking 20 bucks off, making them $79.98, it's a fantastic value."

Avia also has a line of shoes called Avi-Motion. The walking shoe at Academy is priced at $79.99. But if $80 is too steep, Payless has also has introduced their line of Champion fitness shoes with toning technology. The running shoe is priced at $29.99 and the walking shoe is $39.99.

David Parra at Luke's Locker said, "The craze has been sparked by Skechers and the Reebok toner."

Over at Luke's Locker, the store sells a high-end toning and walking shoe called the MBT.

"They are one of the only companies that are actually accredited by doctors and physicians," Parra explained.

But the MBT comes at a price around $225.

If you are interested in the Skechers Shape Up, you can get 20 percent off most styles now until August 4.


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