Leggo my Eggo! Kellogg fights waffle shortage

Store employee Jackie Steele straightens out the remaining boxes of Eggo frozen waffles on the shelf, Wednesday, Nov. 18, 2009, at Harvey's Supermarket in Tallahassee, Fla. Nationwide shortages of Kellogg's popular brand of frozen waffles are expected through next summer because of a double whammy at waffle plants in the South -- flooding in Atlanta and mechanical problems in Tennessee. (AP Photo/Phil Coale)

November 18, 2009 1:15:53 PM PST
Dear Kellogg: Leggo my Eggo! Kellogg Co. says there will be a nationwide shortage of its popular Eggo frozen waffles until next summer because of interruptions in production at two of the four plants that make them.

The company's Atlanta plant was shut down for an undisclosed period by a September storm that dumped historic amounts of rain in the area.

Meanwhile, several production lines at its largest bakery in Rossville, Tenn. are closed indefinitely for repairs.

Company spokeswoman Kris Charles says it will take until the middle of 2010 before shelves around the country are stocked at pre-shutdown levels.

Already customers are noticing near-empty Eggo shelves on the freezer aisle at many grocery stores. They are lamenting the shortage on blogs, Twitter and Facebook.


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