For the third consecutive year, H-E-B, The Kroger Company and Randalls Food Markets are teaming up with local media outlets ABC 13; Channel 11 KHOU-TV/DT; Channel 39; KFTH TeleFutura 67; KPRC Local 2; KRIV Fox 26 and KTXH My 20; and KXLN Univision 45; KSBJ radio; and the Houston Chronicle as well as the Houston Texans to fight a cause that is important to each of them - hunger. These organizations have partnered with non-profit organization Souper Bowl of Caring to host Souper Bowl of Caring Houston, set to take place around the upcoming Super Bowl weekend.
The food drive will kick off on Friday, January 9, at the Houston Food Bank and run through Super Bowl Sunday, February 1, 2009. During this time, customers can purchase a pre-packaged food bag to donate or make a cash donation at one of more than 200 participating H-E-B, Kroger and Randalls grocery stores. In addition, more than 220 local churches and more than 350 area schools will conduct food and donation drives. A goal has been set to raise three million pounds of food.
Proceeds will benefit the Houston Food Bank, which serves nearly 400 hunger relief agencies in 18 southeast Texas counties.
The Souper Bowl of Caring is a nationwide, grassroots movement of caring utilizing Super Bowl weekend to mobilize youth to fight hunger and poverty in their local communities.
Kick Off Pep Rally
Friday, January 9, 2009
11 a.m.
The Houston Food Bank
3811 Eastex Freeway, Houston, TX 77026
Food Drive
Friday, January 9 - Sunday, Feb. 1, 2009
Greater Houston H-E-B, Kroger and Randalls Stores
MORE INFO For more information on participating stores, group participation and/or volunteer opportunities, visit the website at www.souperbowl.org/houston
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