Super Bowl ad will set you back a cool $5 million

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Saturday, February 4, 2017

HOUSTON (KTRK) -- Advertisers may be pining for the good ol' days of 1967 when a 30-second spot during the Super Bowl only cost $42,000 each.

This year, they'll cost you $5 million.

If there's any good news for businesses trying to get their products in front of one of the largest audiences every year - the price is the same as last year.

INTERACTIVE: Tap the line to see the price of a 30-second spot over the years

But that's still a million more than 2014 that topped out at $4 million.

Break it down per second, and you're paying $166,666 for every tick of the clock.

Super Bowl rates have grown exponentially over the years. Prices provided by the Associated Press show 1974 was the first year that a spot would cost you more than $100,000. It also happened to be the year the Super Bowl was in Houston for the first time.

RELATED: Remembering Houston's first Super Bowl in 1974

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Photos of ABC13 coverage of Houston's first Super Bowl in 1974

Ten years later, that would quadruple to nearly $400,000. The rate would double in another 10 years, seeing the first million-dollar spot in 1995.