HOUSTON, Texas -- For bourbon drinkers, the name Pappy Van Winkle represents one of the most highly regarded brands in America. People line up for the opportunity to buy even one ounce at cost and willingly pay thousands for a bottle of their own.
Kristopher Hart, the host of the Whiskey Neat podcast (produced in conjunction with CultureMap parent company Gow Media) and the organizer of the Houston Whiskey Social, wants to help one lucky Houstonian get a bottle of Pappy without spending a dime courtesy of a special scavenger hunt where the top prize is a bottle of Pappy Van Winkle 15-year, which has a retail price of about $120 but routinely trades on secondary markets for close to $1,500 (Hart paid 1,200 at an auction for the bottle used in the giveaway).
In addition to the PVW15, Hart has partnered with downtown whiskey bar Reserve 101 to give away secondary prizes that include bottles of Blanton's, Weller 12-year, Old Rip Van Winkle 10-year, Van Winkle Special Reserve 12-year, and E.H. Taylor single barrel. Winners will also receive discounts at Reserve 101 that range from $25 off to a free pour of any of the bar's 300-plus whiskeys. Hart estimates a collector would expect to spend around $3,000 to acquire these bottles through the secondary market or via a liquor store that charges above retail prices for sought after bottles.
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