People making a 'stink' out of new Hershey logo

Some people online are making a stink out of the Hershey company's new corporate logo.

The new design adds a picture of a Hershey's Kiss at the end of the company name.

Hershey says it will help people clearly identify what they're buying is from the Hershey company, because the Kisses are one of its most famous products. However, some people online say the logo looks like a certain popular emoji on smartphones that resembles poop.

One tweet reads, "Hershey has rebranded - is anyone else thinking what I am thinking? I wouldn't want to step in it, for sure!"