Enchanted Bikinis is a swimwear line inspired by characters and princesses. It's not a new company, but their princess bathing suits have become a hot item lately.
"After all these featured posts on all these websites, we sold out very fast of most of our stock," the company wrote.
It could be all this talk about the highly anticipated live action retelling of Beauty and the Beast that comes out in theaters on Friday.
Though the company indicates they are not affiliated with Disney, most of their bikinis resemble Disney Princess outfits.
And Instagram photo from user @Dappergeeknews shows women from Cosplayers modeling the bikinis.
"Our mission is to let the princess in you glow and enchant everyone and everything around, when you wear your Enchanted bikini. We believe that every woman can feel this way without putting on a costume," according to the site.
According to the Enchanted Bikinis website, the bathing suit that looks similar to Snow White's dress is called Candy Apple.
The Little Mermaid inspired bikini is called Seashell, which resembles Ariel's purple top from the movie. The top is described as a "five-piece scalloped bra with a molded cup and underwire with removable straps."
The Belle bikini that they call Romantic is similar to the yellow, off-the shoulder gown in "Beauty and the Beast." The bikini does have small details that the dress does not. Enchanted Bikinis included a small red rose in the middle of the top and two roses on the bottom.
Most of the tops cost $45 and the bottoms cost $35.