Viva Houston: The booming Hispanic consumer market

Erik Barajas Image
Tuesday, October 10, 2017
Viva Houston
Viva Houston discusses the Hispanic consumer market.

HOUSTON, Texas (KTRK) -- On this segment of Viva Houston, Alex Lopez-Negrete, CEO & President of Lopez-Negrete Communications will discuss how he expanded his ad agency from a handful of clients in 1985 into a full-service agency with billings approaching $200 million.

The CEO also talks about the booming Hispanic consumer market and its spending power of over a trillion dollars.

Report a typo to the ABC13 staff