Viva Houston: The booming Hispanic consumer market

HOUSTON, Texas (KTRK) -- On this segment of Viva Houston, Alex Lopez-Negrete, CEO & President of Lopez-Negrete Communications will discuss how he expanded his ad agency from a handful of clients in 1985 into a full-service agency with billings approaching $200 million.

The CEO also talks about the booming Hispanic consumer market and its spending power of over a trillion dollars.

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