A local conservative group, Campaign For USA, has tweaked a controversial commercial that ran a year ago during the contentious Houston Equal Rights Ordinance (HERO) battle. The black and white ad features a little girl walking into a bathroom stall and implies that she's being followed.
This commercial begins with a narrator's voice: "Target has a new bathroom policy. What does it mean to you?"
The group behind the ad believes the ad worked to defeat HERO can work again.
VIDEO: Houstonians react to Target's bathroom policy
"We're not going to let this go. We're going to continue to fight this battle until Target changes their policy or goes out of business," said Jared Woodfill, president of Campaign for USA.
The spot will run across all of Texas for three months. Expect to also see the campaign making a push on social media outlets like Twitter and Facebook. There's an online petition circulating to join the boycott as well.
The whole effort will cost $2 million dollars.
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"It makes me feel uncomfortable in my city," said Jenifer Pool.
Pool does not want to see the ad return. As a transgender woman, she's felt that bull's eye on her back for 20 years.
"I guess my question is, if they are going to boycott Target, what about Exxon? What about the other major corporations that make up our city?" Pool said.
"Target is the one who has gotten all the attention right now," Woodfill said.
Woodfill says his group plans to take on more organizations in the future.
Target has not yet responded to a request for comment.