"Hola Houston" to promote Houston among Hispanic visitors

Jorge Franz with Visit Houston discusses the "Hola Houston" marketing campaign designed to attract more Mexican visitors to the City of Houston. Mexico is Houston's number one international market.

Viva Houston is an ABC-13 community affairs program focusing on issues, topics and people of relevance to Houston's Hispanic community. The half-hour program is hosted by ABC-13 anchor Erik Barajas and features studio interviews, as well as taped reports. The program is broadcast on the 2nd, 3rd and 4th Sundays of the month and airs primarily at 12:30pm and periodically at 5:30am.