A Twitter user asked if the singer's new activewear line Ivy Park was supposed to be like Lululemon, and Lululemon responded by tweeting, "They do say imitation is the best form of flattery. Maybe Beyonce is so Crazy in Love with our brand, she made her own."
The tweet has since been deleted, but it sparked some snarky comments by Beyonce fans.
@lululemon hope you've learned your lesson! Going from that angle was cheap— Danielle (@DMHornby) April 1, 2016
Community/Social Media manager for @lululemon fired yet?— boldbravefree (@boldbravefree) April 1, 2016
RIP LULULEMON— Hannah Kelly (@hannahtkelly) April 1, 2016
The brand responded to fans, apologizing for the tweet.
@__beebs Good eye. We heard everyone's feedback and decided to retract the original post.— lululemon athletica (@lululemon) March 31, 2016
@mississippiDAWN We're fully owning this and never meant the post to be taken in a hurtful way.— lululemon athletica (@lululemon) March 31, 2016