'I Voted Today' beer rolls out in Houston

HOUSTON, Texas (KTRK) -- Once you cast your ballot in the 2020 elections, it's common to receive a sticker to show you've done your civic duty.

Now, beer drinkers have the chance to show off their electoral pride with a special brew.

Urban South - HTX has joined breweries across the country to introduce 'I Voted' beer, a double dry-hopped American IPA brew.

RELATED: Harris Co. ends early voting with record 1.43M ballots cast

Proceeds from beer sales will be donated to voting rights advocacy organizations, including Common Cause.

The initiative is being led by Pennsylvania-based Tired Hands Brewing Company.

Tired Hands provided the recipe and label art, while HTX and the other participating breweries created their own version of the beer. The program encouraged breweries to reach out to people in their areas to encourage voting in the 2020 election.

"We want to encourage our fans to make their voices heard, exercise their right to vote, and remember that every vote counts," Urban South - HTX general manager Dave Ohmer said.

SEE ALSO: 13 Investigates analysis finds more ballots cast by suburban voters

13 Investigates analyzed county data for every voter who has cast a ballot so far, both in person and by mail, and found voter turnout is down among minorities and lower-income communities.