DSW mulling shoe rental service, in-store repairs
Renting a dress or a suit is nothing new, but would you ever rent shoes? DSW will soon begin testing shoe rental services in select stores in an effort to get more customers physically into stores.
The company has more than 500 stores around the country, but it has yet to announce exactly which stores will be included in the rental test. The test is set to begin within the next few months.
DSW also said it is mulling offering shoe repair and storage services in its retail stores, and the company will launch a new loyalty program next year.
"Today's customer craves more than just a transaction, they want an experience. Our new program will be loyalty tailored to the customer's level of engagement," DSW COO Michele Love said. "It will go beyond points, and tie back to our mission of inspiring self-expression."
