The rodeo drew more than 2.5 million total visitors between Feb. 21 and March 17 this year, according to the latest data.
RodeoHouston also boasted more than a million unique attendees (as opposed to those who visited more than once), with 27 percent from outside Greater Houston. Visitors hailed from a total 75 countries.
Music fans will remember that the rodeo broke two records for concert attendance in 2019: Cardi B (75,580 attendees) and George Strait (80,108 attendees).
Obviously, the rodeo is a cash cow for organizers. But other than congested traffic on 610 and packed hotels, just what does Houston get out of the whole deal?
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A look back: Top 5 largest RodeoHouston concert crowds