Buc-ee's sued San Antonio's Choke Canyon, claiming the competitor's alligator logo is too similar to their signature beaver mascot.
The case is one of a number of suits filed by Buc-ee's to establish a binding claim on certain aspects of its road-stop branding.
The lawyers for Choke Canyon claimed Buc-ee's "believes it has the sole right to any smiling, cartoon animal logo."
On Tuesday, Buc-ee's legal counsel said they were vindicated by the jury's decision.
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