The pop star announced Thursday she will develop new footwear and apparel for the brand. Beyoncé is also planning to re-launch her activewear clothing line, Ivy Park, with Adidas.
The Grammy-winning superstar said in a statement that she and the company "share a philosophy that puts creativity, growth and social responsibility at the forefront of business." She called the collaboration "the partnership of a lifetime for me."
While shopping around for a home for her line, Beyoncé reportedly walked away from a potential deal with Reebok over concerns about the diversity of the team that would be working on her line.
"She said, 'Nobody in this room reflects my background, my skin color and where I'm from and what I want to do.' She took a step back and left, and [the Reebok deal] did not come to terms," ESPN writer Nick DePaula reported Thursday on "The Jump."
This is about Beyoncé so you should watch it but also @NickDePaula tells a really interesting story of why Beyoncé walked out of her meeting with the Reebok people and ended up signing with the adidas side of the brand instead.— Rachel Nichols (@Rachel__Nichols) April 5, 2019
Representation, baby. pic.twitter.com/hE6R3Z4pm9
Reebok said in a statement that DePaula's report was "categorically false," adding that "discussions with Beyoncé and her team continued for several months after our initial meeting."
Under Armour and Jordan were also in talks with Beyoncé at one point, according to DePaula.
The Associated Press contributed to this report.