Controversy pays off for Ivanka Trump sales

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Sales surge for the Ivanka Trump brand in the month of February.

Controversy is paying off for the Ivanka Trump brand.

The first daughter's fashion label made headlines last month after Nordstrom dropped Ivanka's line from its stores.

After the drop, President Donald Trump attacked retail company on Twitter.

RELATED: Nordstrom to drop Ivanka Trump's clothing and accessories line

It might have been all the news coverage or free publicity, but recent sales figures show Ivanka's brand surged.

According to a digital consumer survey, U.S. sales of Ivanka Trump products on Amazon were up 332 percent in January and February compared to a year prior.

The brand's sales at Macy's were also up 148 percent, and 29.5 percent at Bloomingdale's.

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